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Campaign: Content

Content strategy session

Content strategy as a discipline has been gathering momentum in the web community for some time now. Some institutions are probably already implementing some level of content strategy, but I thought it might be useful to look at what's involved and share some of the activities we've been working on. In my organisation we've been looking at: - developing message architectures - web audits and content inventories - user ...more »

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8 votes
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Campaign: Content

Institutional Web Data Management

I'd like to run a parallel session on managing Web data. I'm now working for the Digital Curation Centre and involved in supporting institutions with their research data management. I'm sure there is lots of Web data that some of our approaches could be applied to. Ideas so far: * Tips on dealing with data management of key data sets (which Web teams often get saddled with) - so this could be personnel data, web ...more »

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4 votes
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Campaign: Other

Web Governance and Strategy

One of the biggest challenges organisations face is how to manage their web - not only their content managers but how decisions get made and who has overall responsibility, but it can be the approach that means web can really move ahead and develop, adopted and supported by everyone

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4 votes
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Campaign: Content

Debate - Dream teams?

The structure of web teams has been on my mind a lot recently, wondering how important the make-up and organisation of the team is.

 

Is structure a red herring and are behaviours much more important ? I'd find it fascinating to see how different organisations are setup and whether there are common patterns that could be replicated.

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2 votes
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Campaign: Content

Digital Marketing after EU Cookie Legislation

There has been much discussion about how the EU Cookie Legislation will affect how HEIs will be affected by the implementation of the law, particularly in the areas of digital marketing. It would be of interest to get initial insights from other HEIs about how the law has affected engagement on university websites, and share other methods by which efficacy of digital marketing campaigns can be measured in a post-cookie ...more »

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0 votes
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